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TOMMY HILFIGER PREZINTA CAMPANIA DE PRIMAVARA 2018 TOMMY JEANS

AMSTERDAM, THE NETHERLANDS (February 2018) – Tommy Hilfiger anunta campania globala de publicitate Primavara 2018 TOMMY JEANS, in colaborare cu o serie de influenceri mileniali, printre care rapper-ul Christian “King” Combs, modele si muzicienii Pyper America Smith si Gabriel-Kane Day-Lewis, si modelele Diana Silvers, Lina Hoss si Sup Park. Campania, care introduce o perspectiva unica despre sfidarea regulilor si definirea unor noi modalitati de exprimare a diversitatii si individualitatii, va debuta pe 8 februarie 2018.

Campania, fotografiata de Devyn Galindo in California, poarta imunitatea globala denim TOMMY JEANS cu aplecare catre lumea digitala intr-o calatorie aventuroasa care celebreaza tineretea, libertatea si prietenia, cu Christian “King” Combs, Pyper America Smith, Gabriel-Kane Day-Lewis, Diana Silvers, Lina Hoss si Sup Park purtand tinute street-style. Campania, care debuteaza pe mobil, include de asemnea interviuri video exclusive cu comunitatea de ambasadori care impartasesc atitudinea lor indrazneata, stilul individual si abordarea curajoasa a exprimarii personale.

Colectia de primavara 2018 TOMMY JEANS, care include imbracaminte, incaltaminte si accesorii pentru barbati si femei, celebreaza viteza si actualitatea cu accente de nostalgie vintage.

Colectia adopta stilul de inspiratie Formula Unu si mostenirea imbracamintei office, siluetele oversized, haine de exterior largi, cu un focus puternic pe detaliile denim. Noul look se inspira din grafica, formele clasice, culorile indraznete ale costumelor pe care le poarta pilotii de curse de viteza, pentru o colectie care reinventeaza traditiile americane cu o tenta rebela.

TOMMY JEANS este disponibila în magazinele selectionate TOMMY HILFIGER si TOMMY JEANS.

EN

TOMMY HILFIGER INTRODUCES SPRING 2018 TOMMY JEANS CAMPAIGN AMSTERDAM, THE NETHERLANDS (February 2018) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces its Spring 2018 TOMMY JEANS global advertising campaign, featuring a collection of millennial influencers including rapper Christian “King” Combs, models and musicians Pyper America Smith and Gabriel-Kane Day-Lewis, and models Diana Silvers, Lina Hoss and Sup Park. The campaign brings a unique perspective on defying norms and defining new ways to express diversity and individuality, and will break on February 8, 2018. The campaign, shot by Devyn Galindo in California, takes the digitally savvy TOMMY JEANS global denim community on an adventurous journey to celebrate youth, freedom and friendship, with Christian “King” Combs, Pyper America Smith, Gabriel-Kane Day-Lewis, Diana Silvers, Lina Hoss and Sup Park wearing street-inspired looks. The mobile-first campaign also includes exclusive video interviews with the community of ambassadors who share their irreverent approach to life, individual sense of style and bold approach to self-expression. The Spring 2018 TOMMY JEANS collection, featuring styles for men and women, including apparel, shoes and accessories, celebrates speed and immediacy with a touch of vintage nostalgia. The collection gives a youthful and irreverent nod to Formula One racing pit crews with heritage work wear, loose baggy outerwear, oversized silhouettes and a strong focus on denim details. The look takes inspiration from the iconic shapes, bold colors and streamlined graphics of speed racers for a modern collection that reinvents traditional all-American classics with a rebellious edge. TOMMY JEANS is available in select TOMMY HILFIGER stores, TOMMY JEANS stores and online at tommy.com